Write Better Briefs &

Get Effective Creative.

ACE THE CREATIVE BRIEF

Even if you are not a marketer

Improve your skill to write briefs so you can drive better business results.

The BrandVoice program teaches you to write effective briefs and evaluate creative work.

Book a 45-minute session. We will discuss how you can learn or sharpen this skill.

Do you face these challenges?

People remember your ads but do not choose your brands.
Your ads are generic stories and not about your brand.
Your ads fail to instill values and beliefs about your brand.
Your ads fail to drive consumption.
Your ads and your business objectives are disconnected.
Your team is uncertain about what a good ad is.

The BrandVoice program will help you write better briefs.

Take the online program or schedule a team workshop.

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Presented by:

Peter Rodriguez M.B.A., Chartered Marketer.

CMO Brand Igniter® Inc.

"Great advertising that builds brand value and generates demand starts with a good brief.

Advertisers do not invest quality time in building a great brief. When the creative is developed and presented, even if it is brilliant, it may miss many key components to succeed. As a rule, Creative work is only as good as the brief.

I have extracted the essence of world-class briefing practices and condensed them in a complete and simple step-by-step process that generates tangible and consistent results.

I am looking forward to sharing this insight with you.".

Peter Rodriguez

Who Benefits From The BrandBrief Framework?

SEASONED ADVERTISERS

BrandVoice™ provides the structure and the communication steps to establish best practices when creating advertising for multiple brands.

It provides a the elements to do a quality check on briefs before they are released to agency partners..

NOVICE ADVERTISERS

The BrandVoice framework provides the structure and the steps to create clear and compelling briefs.that spark great creative and drive business.

It sets up a process that everyone can understand on the client side and the agency side.

AD AGENCY PLANNERS

The BrandVoice framework provides a consistent way to simplify their work and communicate with creative teams effectively.

Testimonials

What Executives Say About the BrandBrief

Brief Framework

"Brand Igniter Inc. led the articulation of a briefing system to establish our new positioning and to provide

consistency across all touch points. Applying their BrandVoice™ framework, they delivered a clear and powerful

communications brief that can be applied to consistently guide key agency partners for the development of audio visual, print and

digital brand assets now and into the future.

Briefs for specific program needs were developed under the same framework and aligned with the Masterbrand ".

David Sculthorpe

Executive Director at Queen's Executive Education

CONTACT US FOR GROUP WORKSHOPS

BOOK A COMPLIMENTARY CONSULTATION

EMAIL

info@BrandIgniter.ca

PHONE

(416) 571-3321

CLICK ON THIS CALENDAR ICON TO BOOK A VIRTUAL MEETING :

Meet Your Brief Writing Coach

Peter Rodriguez

Peter is a Chartered Marketer certified by the Canadian Marketing Association and a CASSIES & Cannes award-winning consumer expert.

"Wake Up Sleepy Brands™”

is Peter's lifelong professional signature.

.

He builds frameworks for Brand Management.

The blueprints that help people and brands Find New Growth™.

He uses the insight he acquired over 3 decades as a senior marketing executive running some of the world's best known brands in tier-1 companies in Canada and globally like Pfizer, Nestle, J&J, Smucker, Warner Lambert and Kellogg and in multinational advertising agencies like JWT and Leo Burnett.

He is the CMO and Founder of Brand Igniter® Inc., the marketing firm that commercializes his frameworks for brand management and that provides marketing consultancy to organizations across several industries including Queen's Executive Education, Mondelez International, IT Sightline, Nexxt Intelligence, PURO Inc., Kerecis and Buchanan Group.

In addition to BrandWars™, his frameworks for brand strategy and consumer persuasion include BrandIdea™, BrandMI™, BrandRoot™ and BrandVoice™

Peter is involved in the industry as a judge for major marketing awards shows including the Effies, the CMA awards and the YouTube awards.

Peter is also mentor to senior marketers in the Mentor Exchange Program from the American Marketing Association.

As part of his practice, he runs worksessions and workshops helping executives apply the principles of brand positioning to develop their personal brands.

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