BrandIdea Introduction Page

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INSIGHT - STRATEGY - FACILITATION

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"A strong brand accelerates growth of your product and service, setting it apart from its generic competition.

I have extracted the essence of world-class branding practices and condensed them in a complete and simple step-by-step process that generates tangible results in all types of product categories.

I am looking forward to sharing this insight with you.".

Peter Rodriguez M.B.A., Chartered Marketer

CMO Brand Igniter® Inc.

Sharpen Your Strategy. Ignite Your Brands. Grow Your Business.

CMO On Demand Gives You Answers to Brand Marketing Problems With Our BrandIdea™ Global Expertise.

STARTUPS AND SCALEUPS

With a laser focus on product development, technology start-ups find themselves without a Brand that can differentiate them and create demand and justify a premium price.

If you market a product or service with high potential and desire to build a brand equity that matches your product potential, the BrandIdea™ brand strategy process is for you.

ENTREPRENEURS

If you have used your personal reputation to establish your business with customers, partners, investors, and donors, you may have discovered that your name needs to evolve into a business brand.

When you want to structure your brand to scale up your growth, the BrandIdea™ brand strategy process is for you.

HEADS OF ESTABLISHED BRANDS

If you run a successful established brand, you may need to refresh its unique value proposition, and preserve its distinctiveness and relevance.

Customer expectations are evolving. When you need to stay ahead of the customer and the competition, the BrandIdea™ brand strategy process is for you.

BrandIdea

The step-by-step process to build your brand and drive more growth for your business.

Relevant

Find your target's desired state of mind
Distinctive

Express your attributes as benefits to your target.
Purposeful

Align all your actions to your brand values.

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Testimonials

What Executives Say About the BrandIdea™ Strategy Process

◦ Brand Igniter Inc.'s BrandIdea™ branding process redefined how we look at our core product, Brand Power; enabling us to better define our target audience, hone our unique value proposition, and take this strategy to market with confidence it was aligned to the market need. Working with our senior business leaders in both headquarters, and across the globe, we were guided through the BrandMi and BrandWars methodology to review comprehensively our positioning and competitive opportunities. Firsthand customer input and feedback enabled a reappraisal of our brand’s potential and the design of new content strategies and growth plans.

Lauren Sally

Chief Client Officer at Buchanan Group

"Brand Igniter Inc. led the development of a comprehensive rebranding project for Queen's Executive Education. Applying their BrandIdea™ Branding framework, a new brand positioning and naming system was articulated and quantitatively validated. "Lifelong business learning" outperformed the legacy positioning in all key metrics and it is a new foundation with the relevance and distinctiveness to drive the brand's business results.".

David Sculthorpe

Executive Director at Queen's Executive Education

"Brand Igniter Inc. applied their BrandIdea™ process to generate brand names for our innovation. Their consumer-centric approach broadened our options and enabled our decisions on trademark strategy. Through their AI-supported research, the names were validated with both quantitative significance and the depth of qualitative conversational insights".

Sharon Ellis

Director of Business Development and Operations at
Puro Canada Inc.,

Please reflect on these topics in advance.

Can you introduce your Brand with impact in 10 words or less.?
Do you have a great product but not a great brand? Having a great product is not enough for a competitive strategy. Products can be imitated. Brands cannot
Did you know that creating the branding strategy for your business takes 3 simple steps.
How does your organization use your Brand to advance your business? and build your authority in your category?
How are you using your brand as an asset to drive results? .

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EMAIL

info@BrandIgniter.ca

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Meet Your BrandIdea Mentor

Peter Rodriguez

Peter is a Chartered Marketer certified by the Canadian Marketing Association and a CASSIES & Cannes award-winning consumer expert.

"Wake Up Sleepy Brands™”

is Peter's lifelong professional signature.

.

He builds frameworks for Brand Management.

The blueprints that help people and brands Find New Growth™.

He uses the insight he acquired over 3 decades as a senior marketing executive running some of the world's best known brands in tier-1 companies in Canada and globally like Pfizer, Nestle, J&J, Smucker, Warner Lambert and Kellogg and in multinational advertising agencies like JWT and Leo Burnett.

He is the CMO and Founder of Brand Igniter® Inc., the marketing firm that commercializes his frameworks for brand management and that provides marketing consultancy to organizations across several industries including Queen's Executive Education, Mondelez International, IT Sightline, Nexxt Intelligence, PURO Inc., Kerecis and Buchanan Group.

In addition to BrandWars™, his frameworks for brand strategy and consumer persuasion include BrandIdea™, BrandMI™, BrandRoot™ and BrandVoice™

Peter is involved in the industry as a judge for major marketing awards shows including the Effies, the CMA awards and the YouTube awards.

Peter is also mentor to senior marketers in the Mentor Exchange Program from the American Marketing Association.

As part of his practice, he runs worksessions and workshops helping executives apply the principles of brand positioning to develop their personal brands.

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