Fill out this form to book a complimentary consultation on BrandIdea™.

 

In this 45-Minute meeting, we will discuss your business branding needs.

 

We will discover how the BrandIdea™ framework can build a brand for your products and services.

 

Please reflect on these topics in advance.

 

  1. Can you introduce your Brand with impact in 10 words or less.?
  2. Do you have a great product but not a great brand?  Having a great product is not enough for a competitive strategy. Products can be imitated. Brands cannot
  3. Did you know that creating the branding strategy for your business  takes  3 simple steps. 
  4. How does your organization use your Brand to advance your business? and build your authority in your category?
  5. How are you using your brand as an asset to drive results? .

Presented by:

Peter Rodriguez M.B.A., Chartered Marketer.

CMO Brand Igniter® Inc.

 

"A strong brand accelerates growth of your  product and service, setting it apart from its generic competition.

 

I have extracted the essence of world-class branding practices and condensed them in a complete and simple step-by-step process that generates tangible results in all types of product categories. 

I am looking forward to sharing this insight with you.".

 

Peter Rodriguez

 

 

Who Benefits From The BrandIdea™ Branding Process?

TECHNOLOGY START UPS

 

With a laser focus on product development, technology start-ups find themselves without a Brand that can differentiate them and create demand and justify a premium price.  

If you market a product or service with high potential and desire to build a brand equity that matches your product potential, the BrandIdea™ branding process is for you.

AMBITIOUS ENTREPRENEURS

 

If you have used your personal reputation to establish your business with customers, partners, investors, and donors, you may have discovered that your name needs to evolve into a business brand.

When you want to  structure your brand to scale up your growth, the BrandIdea™ branding process is for you.

HEADS OF ESTABLISHED BRANDS

 

If you run a successful established brand, you may need to refresh its unique value proposition,  and preserve its distinctiveness and relevance.

Customer desires and expectations are  evolving and brands must maintain preference and enable growth. When you need to stay ahead of the customer and the competition, the BrandIdea™ branding process is for you.

Testimonials

What Executives Say About BrandIdea™

◦    Brand Igniter Inc.'s BrandIdea™ branding process  redefined how we look at our core product, Brand Power; enabling us to better define our target audience, hone our unique value proposition, and take this strategy to market with confidence it was aligned to the market need. Working with our senior business leaders in both headquarters, and across the globe, we were guided through the BrandMi and BrandWars methodology to review comprehensively our positioning and competitive opportunities. Firsthand customer input and feedback enabled a reappraisal of our brand’s potential and the design of new content strategies and growth plans.

Lauren Sally

Chief Client Officer at Buchanan Group

 

"Brand Igniter Inc.  led the development of a comprehensive rebranding project for Queen's Executive Education.  Applying their BrandIdea™ Branding framework,  a new brand positioning and naming system was articulated and quantitatively validated.  "Lifelong business learning" outperformed the legacy positioning in all key metrics and it is a new foundation with the relevance and distinctiveness to drive the brand's business results.".

 

 

 

 

David Sculthorpe

Executive Director at Queen's Executive Education

"Brand Igniter Inc. applied their BrandIdea™ process to generate brand names for our innovation. Their consumer-centric approach broadened our options and enabled our decisions on trademark strategy. Through their AI-supported research, the names were validated with both quantitative significance and the depth of qualitative conversational insights".

 

 

 

 

 

 

Sharon Ellis

Director of Business Development and Operations at 
Puro Canada Inc.,

CONTACT US FOR GROUP WORKSHOPS

BOOK A COMPLIMENTARY CONSULTATION

EMAIL

info@BrandIgniter.ca

PHONE

(416) 571-3321

CLICK ON THIS CALENDAR ICON TO  BOOK A VIRTUAL MEETING :

Meet Your BrandIdea™ Coach 

Peter Rodriguez

Peter is a Chartered Marketer certified by the Canadian Marketing Association and a CASSIES & Cannes award-winning consumer expert.

 

"Wake Up Sleepy Brands™”

is Peter's lifelong professional signature.

.

 He builds frameworks for Brand Management.

The blueprints that help people and brands Find New Growth™.

 

He uses the insight he acquired over 3 decades as a senior marketing executive running some of the world's best known brands in tier-1 companies in Canada and globally like Pfizer, Nestle, J&J, Smucker, Warner Lambert and Kellogg and in multinational advertising agencies like JWT and Leo Burnett.

 

He is the CMO and Founder of Brand Igniter® Inc., the marketing firm that commercializes his frameworks  for brand management and that provides marketing consultancy to organizations across several industries including  Queen's Executive Education, Mondelez International, IT Sightline, Nexxt Intelligence,  PURO Inc., Kerecis and Buchanan Group.

 

In addition to BrandWars™,  his frameworks for brand strategy and consumer persuasion include  BrandIdea™, BrandMI™,  BrandRoot™ and BrandVoice™

 

Peter is involved in the industry as a judge for major marketing awards shows including the Effies, the CMA awards and the YouTube awards.

 

Peter is also mentor to senior marketers in the Mentor Exchange Program from the American Marketing Association.

 

As part of his practice, he runs worksessions and workshops helping executives apply the principles of brand positioning to develop their personal brands. 

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