FREE TRAINING
The 6 Words That Matter For Your Professional Growth
(Be Brief, Noticed and Remembered)
Kickstart Your Career with a 6-word Professional Profile.
Use the BrandMi™ Professional Profile Presentation System.
FREE TRAINING
The 6 Words That Matter For Your Professional Growth
(Be Brief, Noticed and Remembered)
Kickstart Your Career with a 6-word Professional Profile.
Use the BrandMi™ Professional Profile Presentation System.
Presented by:
Peter Rodriguez M.B.A., Chartered Marketer.
CMO Brand Igniter® Inc.
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Click here to check the availability and save your spot in one of the upcoming training dates.
Training Starts Soon
Learn Insights that You Can Apply Right Away.
Who Benefits From Attending This Web Master Class?
RISING PROFESSIONALS
If you have 5+years of experience, are willing to get promoted and need your organization to prioritize you for bigger opportunities, this training is for you..
AMBITIOUS ENTREPRENEURS
If you use your personal reputation to establish your business with customers, partners, investors, and donors, this training is for you.
TENURED EMPLOYEES
If you want to prepare for downsizIng, desire to switch industries or expand your professional options , this training is for you.
IS THIS TRAINING FOR YOU?
It Is About Your Strategy To Build Your Credibility, Not A Quick Fix.
It IS for you if...
You struggle with introducing or marketing yourself.
You are qualified but are being passed over for promotions.
You want to stand out for people who decide on things that matter.
You are wasting time in networking with poor introductions.
You want to build your brand and information is scattered and costly.
You want to be the person who people connect to others.
You’re worried about an impending restructure.
It is NOT for you if...
You are looking for growth hacks & “do-it-quick” solutions
You are looking for perfection in your resume writing
You want tactical elements like design for your website or stationery
You want personal image like advice on hairstyle or colours to wear
You want to know how to strike a pose and look good.
You want to jump straight into the tactics.
The 3 Principles Of Professional Branding That You Will Learn To Apply
BE RELEVANT
Find what matters to the people who make the decisions that affect you. Connect with the "state of mind" they want.
BE DISTINCTIVE
Present your skills as benefits that get people closer to what they want.
BE PURPOSEFUL
Use your personal purpose to drive success. This is the source of your authenticity.
Get Started Now
Download the Free Template To Start Building Your Personal Brand.
You will learn how to use this blueprint in the webinar
How To Say What People Need to Hear.
Download The Free Template.
Get Started Here
Start resonating now. Say what people need to hear so you get what you want.
Use this template.
Play this introduction video about the BrandMI™ framework.
Share this video with your network.
I went through the Personal Branding Exercise with Peter and I can vouch for both the process and outcome...
...BrandMI uncovered personal Brand insights difficult to see without a Marketing methodology guiding the process. It resulted in a strong personal brand positioning, a coherent tone of voice to guide my personal marketing materials. I found the methodology unique. It is not a coaching tool . It is a strategic framework that applied the principles of Positioning a commercial brand to build my personal brand with a disciplined approach to define the target audience and unique selling proposition
Saquib Vali
Co-Founder / Partner at Beyond Frontiers, EIR at Spyder Works & Independent Board Director
"...It truly was one of the most transformative years of my life.
I took it upon myself to meet new people and learn new skills so I can successfully pivot into a career I’m truly passionate about.
And truth be told..it was all because of 1 coffee meeting I had with Peter...
...He taught me the importance of defining and building my personal brand - which i’m sure many of you have noticed from all my videos and posts..
Peter was definitely a big part of my transformation and pretty pumped that he is launching a program that is based on these ideas…
So guys, whenever you have a chance, I highly recommend you check it out..it’s a FREE webinar called BrandMI Personal Branding Program.
If you have any questions..feel free to reach out!! Like I mentioned, Peter was a big reason I had such a great 2020.
Thanks Peter!!
Peter Baraniecki
Partner Support Specialist at Shopify | Building the Future of Commerce
Kudos to Peter for developing such a great yet simplified framework to build professional brand. The framework has benefitted my tremendously in finding out the ‘RIGHT ME’. Being relevant, distinctive and purposeful may sound difficult at the beginning but the webinar is going to explain them with easy terms along with templates to make it easy for anyone. Besides, Peter- the great mentor, has always been there to build my personal brand. Thanks Peter.
Moasser Ahmed
Experienced Marketer: Brand Building | Multiyear Strategy | Digital & eCommerce I Research & Data Analytics I Innovation | Brand P&L
A “personal brand” was something I had never considered until working with BrandMi, and now I would say it is an essential part of any personal marketing effort. BrandMI Executive provided me with a strategic approach to creating a personal brand with the discipline and principles of a commercial brand positioning process. The innovative structure of BrandMi has helped articulate unique insights, identify my target audience, and define attributes that enable my differentiated selling proposition.
Lauren Sally
Chief Client Officer at Buchanan Group
“Effective brands are built upon brand truths, and that is just as true for your own professional brand as it is for any other product or service. Most people need help in defining their own professional brand, Peter’s BrandMi(TM) process is an efficient and effective way to help you.
There are many career coaches and tools in the market, but for positioning yourself it is beneficial to leverage the skills of an accomplished marketer like Peter to help you find the personal insights that make you unique and then turn them into key benefits and succinct selling points."
Mike Welling
President at Mike Welling & Associates
Meet Your BrandMi™ Professional Personal Branding Author
Peter Rodriguez
Peter is a Chartered Marketer certified by the Canadian Marketing Association and a CASSIES & Cannes award-winning consumer expert.
"Wake Up Sleepy Brands™”
is Peter's lifelong professional signature.
.
He builds frameworks for Brand Management.
The blueprints that help people and brands Find New Growth™.
He uses the insight he acquired over 3 decades as a senior marketing executive running some of the world's best known brands in tier-1 companies in Canada and globally like Pfizer, Nestle, J&J, Smucker, Warner Lambert and Kellogg and in multinational advertising agencies like JWT and Leo Burnett.
He is the CMO and Founder of Brand Igniter® Inc., the marketing firm that commercializes his frameworks for brand management and that provides marketing consultancy to organizations across several industries including Queen's Executive Education, Mondelez International, IT Sightline, Nexxt Intelligence, PURO Inc., Kerecis and Buchanan Group.
In addition to BrandWars™, his frameworks for brand strategy and consumer persuasion include BrandIdea™, BrandMI™, BrandRoot™ and BrandVoice™
Peter is involved in the industry as a judge for major marketing awards shows including the Effies, the CMA awards and the YouTube awards.
Peter is also mentor to senior marketers in the Mentor Exchange Program from the American Marketing Association.
As part of his practice, he runs worksessions and workshops helping executives apply the principles of brand positioning to develop their personal brands.
ⓒ All Rights Reserved By Brand Igniter® Inc.