How To Market Your Professional Brand
Be Noticed and Remembered with The 6 Words That Matter
Kickstart Your Business with the BrandMi® Branding System.
ATTEND THE NEXT POWER MASTER CLASS
How To Market Your Professional Brand
Be Noticed and Remembered with The 6 Words That Matter
Kickstart Your Business with the BrandMi® Branding System.
ATTEND THE NEXT POWER MASTER CLASS
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Presented by:
Peter Rodriguez M.B.A., Chartered Marketer.
CMO Brand Igniter® Inc.
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Who Benefits From This Power Master Class?
RISING PROFESSIONALS
If you have 5+ years of experience, are ready to get promoted, and want your organization to prioritize you for bigger opportunities, this training is for you
AMBITIOUS ENTREPRENEURS
If you rely on your personal reputation to grow your business with customers, partners, investors, or donors, this training is for you.
TENURED EMPLOYEES
If you want to prepare for downsizing, explore new industries, or expand your professional options, this training is for you.
Is the BrandMi System for you?
It Is About Your Strategy To Build Your Credibility, Not A Quick Fix.
IT IS FOR YOU IF...
You struggle with introducing or marketing yourself.
You are qualified but are being passed over for promotions.
You want to stand out to the people who make important decisions.
You are wasting time in networking with poor introductions.
You want to build your brand but information is scattered and costly.
You want to be the person others connect with.
You’re worried about an impending restructure.
IT IS NOT FOR YOU IF...
You are looking for growth hacks & “do-it-quick” solutions
You are looking for perfection in your resume writing
You want tactical elements like design for your website or stationery
You want personal image advice such as hairstyle or colors to wear.
You want to know how to strike a pose and look good.
You want to jump straight into the tactics.
The 3 Principles Of Professional Branding That You Will Learn To Apply
BE RELEVANT
Discover what matters to the people who make decisions that affect you. Connect with the mindset they seek.
BE DISTINCTIVE
Present your skills as benefits that help people achieve what they want.
BE PURPOSEFUL
Use your personal purpose to drive success—it’s the source of your authenticity.
Get Started Now
Download the Free Template To Start Building and Marketing Your Professional Brand.
You will learn the steps to apply this blueprint in the Power Master Class.
How To Write Your Professional Brand Positioning Statement
Download Your First Template.
Testimonials
What Executives Say About BrandMi® Professional Brand
I went through the Personal Branding Exercise with Peter and I can vouch for both the process and outcome...
...BrandMI uncovered personal Brand insights difficult to see without a Marketing methodology guiding the process. It resulted in a strong personal brand positioning, a coherent tone of voice to guide my personal marketing materials. I found the methodology unique. It is not a coaching tool . It is a strategic framework that applied the principles of Positioning a commercial brand to build my personal brand with a disciplined approach to define the target audience and unique selling proposition
Saquib Vali
Co-Founder / Partner at Beyond Frontiers, EIR at Spyder Works & Independent Board Director
"...It truly was one of the most transformative years of my life.
I took it upon myself to meet new people and learn new skills so I can successfully pivot into a career I’m truly passionate about.
And truth be told..it was all because of 1 coffee meeting I had with Peter...
...He taught me the importance of defining and building my personal brand - which i’m sure many of you have noticed from all my videos and posts..
Peter was definitely a big part of my transformation and pretty pumped that he is launching a program that is based on these ideas…
So guys, whenever you have a chance, I highly recommend you check it out..it’s a FREE webinar called BrandMI Personal Branding Program.
If you have any questions..feel free to reach out!! Like I mentioned, Peter was a big reason I had such a great 2020.
Thanks Peter!!
Peter Baraniecki
Partner Support Specialist at Shopify | Building the Future of Commerce
Kudos to Peter for developing such a great yet simplified framework to build professional brand. The framework has benefitted my tremendously in finding out the ‘RIGHT ME’. Being relevant, distinctive and purposeful may sound difficult at the beginning but the webinar is going to explain them with easy terms along with templates to make it easy for anyone. Besides, Peter- the great mentor, has always been there to build my personal brand. Thanks Peter.
Moasser Ahmed
Experienced Marketer: Brand Building | Multiyear Strategy | Digital & eCommerce I Research & Data Analytics I Innovation | Brand P&L
A “personal brand” was something I had never considered until working with BrandMi, and now I would say it is an essential part of any personal marketing effort. BrandMI Executive provided me with a strategic approach to creating a personal brand with the discipline and principles of a commercial brand positioning process. The innovative structure of BrandMi has helped articulate unique insights, identify my target audience, and define attributes that enable my differentiated selling proposition.
Lauren Sally
Chief Client Officer at Buchanan Group
“Effective brands are built upon brand truths, and that is just as true for your own professional brand as it is for any other product or service. Most people need help in defining their own professional brand, Peter’s BrandMi(TM) process is an efficient and effective way to help you.
There are many career coaches and tools in the market, but for positioning yourself it is beneficial to leverage the skills of an accomplished marketer like Peter to help you find the personal insights that make you unique and then turn them into key benefits and succinct selling points."
Mike Welling
President at Mike Welling & Associates
CURIOUS BUT NOT SURE IF THIS IS FOR YOU?
BOOK AN INDIVIDUAL ONE-HOUR MENTORING SESSION
Apply the Cost as Credit When You Enroll
The cost of this mentoring session will be applied as a credit when you enroll in any of our multi-week programs.
Actionable Insights Focused on You
This session is all about you—figuring out what truly matters to you and who you want to reach. It focuses on building your own strategy and the steps needed to influence your audience.
Network More Effectively
Learn Key Steps to Build a Clear, Compelling Professional Brand to Market Yourself and Network More Effectively
USD $150
Apply this cost as a credit when you enroll in any of our multi-week programs
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Meet Your BrandMi® Program Author and Mentor
Peter Rodriguez
Peter Rodriguez is an award-winning marketing executive, business strategist, consumer and brand expert, and mentor.
He mentors people to scale their businesses and make fewer mistakes.
As a business executive, he has managed many iconic brands in Canada and globally within Fortune 500 companies such as Pfizer, Nestlé, Johnson & Johnson, Smucker, and Kellogg.
He has held various marketing leadership roles, including CMO/Head of Marketing for the largest international confectionery business unit worldwide at Adams/Warner-Lambert.
His experience also includes advertising and media, with management roles at global agencies JWT and Leo Burnett.
Peter has served as a judge for prominent marketing awards, including the North America Effie Awards, the YouTube Works Awards, the American Marketing Association (AMA) Collegiate Competition, and the Canadian Marketing Association (CMA) Awards.
He is a member of the Brand Council at the Canadian Marketing Association and contributes to its CMA NXT platform.
Peter mentors senior marketers through the CMA and AMA’s Mentor Exchange Program.
As CMO and Founder of Brand Igniter® Inc., he mentors business leaders to scale their businesses smartly with fewer missteps by leveraging his expertise in running and relaunching leading global brands. He also trains marketing teams to increase profits and become strategic brand leaders.
In this capacity he has served clients across Canada and four continents, including Mondelez International, Queen’s Executive Education, Buchanan Advertising Group, Kruger Products, Terra Breads, Sightline, Puro Inc., and Kerecis Pharmaceuticals, among others.
Peter is the author of brand management frameworks such as Brand Igniter®, BrandWay®, BrandMi®, and BrandRoots®.
He hosts the podcast BrandTips® for Decision-Makers, offering insights to help ignite business growth. His content is available on his blog at BrandTips.ca.
Peter holds an MBA degree assessed by the University of Toronto and the Chartered Marketer designation from the Canadian Marketing Association.
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