ⓒ All Rights Reserved By Brand Igniter® Inc.
WHY DO INNOVATION AND MARKETING PLANS FAIL?
Share this video with everyone who touches your plans.
What's missing is a system
to anticipate customers and competitors
before executing plans
so you can increase your confidence
before you launch them.
Download The Free BrandWars™ Framework
The framework to Anticipate Customers and Competitors
How BrandWars™ helps pressure-test your plans before execution
Many organizations DO NOT PRESSURE TEST their plans, and launch them without the critical insight about HOW customers and competitors will react. And many times, they fall flat.
The BrandWars™ framework to anticipate customers and competitors resolves this need.
It brings an external perspective on your plans and initiatives from the Customer and Competitive Point of View.
How to participate in a BrandWars™ exercise?
The BrandWars™ framework is available as: a work session with your team AND as workshops and training programs to learn and apply the process.
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In a facilitated work session on a specific issue, you will
BUILD YOUR CUSTOMER OR COMPETITOR PLAN
Based on your knowledge of their motivations, capabilities, advantages and assumptions.
ASSESS YOUR PLAN FROM THEIR POV
You will role-play to objectively view how good yoru plan is from their perspective.
OPTIMIZE YOUR PLAN
With this insight, you will have clarity on what to stop, change and improve in your strategies and tactics and will be confident in reassigning resources.
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In a half day training workshop you will learn
THE KEY ELEMENTS OF THE FRAMEWORK
A detailed walk through the process
HOW TO APPLY IT TO YOUR BUSINESS
Questions and answers on specific situations and your needs.
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In an on-line program you will
LEARN THE PROCESS IN DETAIL FOR MULTIPLE USES
A step-by-step process to implement this process in your organization
"Peter Rodriguez from Brand Igniter Inc. led athe competitive strategy workshop that delivered new insights and strategies to make our brands compete more effectively in the market. It has been very enriching and challenging to spend two days in the shoes of our competition with all the extendend team (sales, marketing, trade marketing and creative agencies), achieving the defined goal: strengthen our plans for the next 12 months.”
Marketing Manager, Multinational Company in Consumer Packaged Goods
Meet Your BrandWars™ Coach
Peter Rodriguez
Peter is a Chartered Marketer certified by the Canadian Marketing Association and a CASSIES & Cannes award-winning consumer expert.
"Wake Up Sleepy Brands™”
is Peter's lifelong professional signature.
.
He builds frameworks for Brand Management.
The blueprints that help people and brands Find New Growth™.
He uses the insight he acquired over 3 decades as a senior marketing executive running some of the world's best known brands in tier-1 companies in Canada and globally like Pfizer, Nestle, J&J, Smucker, Warner Lambert and Kellogg and in multinational advertising agencies like JWT and Leo Burnett.
He is the CMO and Founder of Brand Igniter® Inc., the marketing firm that commercializes his frameworks for brand management and that provides marketing consultancy to organizations across several industries including Queen's Executive Education, Mondelez International, IT Sightline, Nexxt Intelligence, PURO Inc., Kerecis and Buchanan Group.
In addition to BrandWars™, his frameworks for brand strategy and consumer persuasion include BrandIdea™, BrandMI™, BrandRoot™ and BrandVoice™
Peter is involved in the industry as a judge for major marketing awards shows including the Effies, the CMA awards and the YouTube awards.
Peter is also mentor to senior marketers in the Mentor Exchange Program from the American Marketing Association.
As part of his practice, he runs worksessions and workshops helping executives apply the principles of brand positioning to develop their personal brands.