BrandWay Introduction Page

Start your BrandWay® Mentoring Plan

Build Financial Value with your Brands

Become a Smarter Marketer.

Get Immediate Access To The Advice You Need To Achieve Exceptional Business Results.

The BrandWay® Mentoring Plan

Your Access to Expert Advice To Grow Profit with your Brands.

How the BrandWay® Mentoring Plan works to support you:

You ask questions and you receive expert and actionable perspectives and insights that you can immediately apply to your specific situation.

Subscribe and get expert guidance to learn, refresh and update your skills to:

Identify the business problem to resolve
Create a strategic business plan
Create a profitable brand expansion plan
Create a compelling customer promise.
Position your brands, your company and yourself.
Rethink business growth strategies.
Challenge your assumptions and find new growth.
Align teams for effective execution.
Write plans that all your team can understand and follow.
And many more brand management questions.

Once you subscribe to BrandWay®, you get access to insight and support at senior level to bounce your ideas, troubleshoot problems and answer questions to grow your business and career.

BrandWay® works as a subscription. You get mentoring and consulting without complexity or the exorbitant hourly fees of traditional systems.

With BrandWay® mentoring plan you receive an answer within 3 hours, Monday to Friday 9am to 5pm Eastern Time except statutory holidays.

Click here to subscribe now

Want To Discuss Your Specific Needs?

Book a Strategy Session Directly With Peter Rodriguez. Here Is His Calendar.

Click here to book a strategy meeting

Subscribe Now.

Your Sounding Board for Better Decisions.

Click on the button below for details:

Click here to subscribe now

Peter Rodriguez, MBA, Chartered Marketer is the author of BrandWay™ consulting and mentoring. All answers to your questions in this program come directly from him.

Peter is the CMO of Brand Igniter® Inc.

How the subscription to The BrandWay® mentoring plan works:

This works as a conversation with your mentor.

You ask a question and you get an answer within 3 business hours.

The BrandWay® Mentoring Plan includes all aspects of brand management such as writing a business review, creating a business plan, developing strategies and tactics in a marketing mix, consumer communications, etc. for your company.

This is a monthly subscription. You stop when you decide.

The initial subscription is for a minimum of 3 months.

You can subscribe for a month and keep going as long as you need to. We recommend a minimum of 6 months.

You can also choose an annual subscription and enjoy a lower monthly cost. Annual subscriptions run for a minimum of one year and can be renewed at the end of each year..

See pricing details on the subscription page by clicking the green button. You can also subscribe there.

There are two tiers of subscription:

Mentoring for individuals.

Choose this option if you are a marketer, a business leader or an entrepreneur and need mentoring from a senior leader to advance and grow your business and career.

When you subscribe, select "BrandWay® For Individuals"

Consulting for companies.

Choose this option if you run a brand or a business and need consulting on business growth. This option enables up to 5 seats.

When you subscribe, select "BrandWay™ for businesses".

Please note that the prices on the subscription page for this option are only for monthly plans.

Please contact us to get information about the annual subscription price of this option.

Click here to subscribe now

Consulting and Mentoring To Ignite Your Growth.

We Help You Achieve Clarity and Alignment.

"Clarity of your customer promise enables the growth of your company.

Clarity of your promise helps you position your brand, your company and yourself in the minds of your customers..

Clarity helps you lead your team to flawless execution.

Clarity builds a positive internal customer-centric culture that empowers your front line teams.

Clarity sets you apart from generic competition.

I have condensed world-class brand management practices into BrandWay®, a simple consulting and mentoring process, so you can achieve exceptional results.

I am looking forward to helping you ignite growth in your brand, your business and in your career."

Peter Rodriguez M.B.A., Chartered Marketer

CMO Brand Igniter® Inc.

BrandWay™ Helps You Solve Problems That Impact Your Growth.

Are They Affecting Your Successful Operation?

Weak Customer Promise?

Are your products achieving growth targets?

A weak brand idea can impede the success of a good product.

We make your brand idea compelling, so it can work harder to grow your business.

Misalignment For Execution?

Do your plans have the impact you expect?

Internal misalignment and lack of customer validation can make good plans fail.

We stress-test your plans so you can optimize them and get the results you want.

Planning Complexity?

Does your front line understand your plan?

A plan in simple language is easier to follow. It builds engagement and a positive culture.

We simplify your planning so everybody in your team can understand and follow it.

This Is How BrandWay® Helps You Ignite Growth:

SHARPEN YOUR BRAND STRATEGY

Consulting

Strategy assessment and writing.

Development of Brand Positioning / Idea.

Customer-centric approach.

Strengthen customer promise

Simplifying the planning process .

Building your Plan-on-a-Page

BECOME A SMARTER MARKETER

Build Your Brand Management Skill.

Brand Management Training

Brand reviews and brand planning.

Brand Positioning. Concept writing

Creative briefing and advertising evaluation

Agency Management

Simulation and optimization of plans

EXPERT FACILITATION

Make your strategic meetings more effective

Led by an expert with industry experience.

Development of meaningful strategies.

Situation Assessment

Identification of Key Issues to resolve

Stress-testing of plans before execution

Ideation and brainstorming to solve problems.

Subscribe And Get the BrandWay® Consulting And Mentoring Now.

Click here to subscribe now

Online portal - Always On

In person

Testimonials

What Executives Say About the Our Strategy Process

◦ Brand Igniter Inc.'s BrandIdea™ branding process redefined how we look at our core product, Brand Power; enabling us to better define our target audience, hone our unique value proposition, and take this strategy to market with confidence it was aligned to the market need. Working with our senior business leaders in both headquarters, and across the globe, we were guided through the BrandMi and BrandWars methodology to review comprehensively our positioning and competitive opportunities. Firsthand customer input and feedback enabled a reappraisal of our brand’s potential and the design of new content strategies and growth plans.

Lauren Sally

Chief Client Officer at Buchanan Group

"Brand Igniter Inc. led the development of a comprehensive rebranding project for Queen's Executive Education. Applying their BrandIdea™ Branding framework, a new brand positioning and naming system was articulated and quantitatively validated. "Lifelong business learning" outperformed the legacy positioning in all key metrics and it is a new foundation with the relevance and distinctiveness to drive the brand's business results.".

David Sculthorpe

Executive Director at Queen's Executive Education

"Brand Igniter Inc. applied their BrandIdea™ process to generate brand names for our innovation. Their consumer-centric approach broadened our options and enabled our decisions on trademark strategy. Through their AI-supported research, the names were validated with both quantitative significance and the depth of qualitative conversational insights".

Sharon Ellis

Director of Business Development and Operations at
Puro Canada Inc.,

FOR WORKSHOPS

BOOK A COMPLIMENTARY CONSULTATION

EMAIL

info@BrandIgniter.ca

PHONE

(416) 571-3321

CLICK ON THIS CALENDAR ICON TO BOOK A VIRTUAL MEETING :

Meet Your Mentor

Peter Rodriguez

Peter is a Chartered Marketer certified by the Canadian Marketing Association and a CASSIES & Cannes award-winning consumer expert.

He makes Brand Management simple,

so you can grow your business.

He uses the insight he acquired over 3 decades as a senior marketing executive running some of the world's best known brands in tier-1 companies in Canada and globally, like Pfizer, Nestle, J&J, Smucker, Warner Lambert and Kellogg and in multinational advertising agencies like JWT and Leo Burnett.

He is the CMO and Founder of Brand Igniter® Inc., the marketing firm that commercializes his frameworks for brand management and that provides marketing consultancy to organizations across several industries, including Queen's Executive Education, Mondelez International, IT Sightline, Nexxt Intelligence, PURO Inc., Kerecis and Buchanan Group.

In addition to BrandWars™, his frameworks for brand strategy and consumer persuasion include BrandIdea™, BrandMI™, BrandRoot™ and BrandVoice™

Peter is involved in the industry as a judge for major marketing awards shows, including the Effies, the CMA awards and the YouTube awards.

Peter is also a mentor to senior marketers in the Mentor Exchange Program of the American Marketing Association.

As part of his practice, he runs work sessions and workshops helping executives apply the principles of brand positioning to build commercial and professional brands.

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