Some of our clients
Is Your Marketing Team Falling Short?
Equip Them with Strategy Fundamentals
When marketers master strategy fundamentals, they can identify and tackle key challenges, driving business growth.
While you may lack the time to train them, we offer a solution.
Our BrandWay® system equips your team to exceed expectations and provides ongoing support, ensuring optimal performance for informed decision-making.
We train business professionals in essential analysis, planning, and implementation skills.
Start now to transform your marketer training and maintain peak performance.
"...invaluable in enhancing our marketing team's skills..."
“Peter's workshop and mentoring on writing strategic brand reviews have been instrumental in enhancing our business planning process. Through his guidance, our team has gained valuable insights and skills that have improved our approach and elevated our plans.
,,,the BrandRoots system has not only equipped our team with the necessary tools but has also facilitated a deeper analysis into the root drivers of our brands......this training has allowed us to identify key issues more effectively and create strategies to address them.
The knowledge gained from his sessions, combined with the implementation of the BrandRoots system through online sessions, has undoubtedly contributed to our team's ability to write more effective strategic brand reviews and develop impactful strategies for our brands."
Kristina Koprivica
Vice-President Corporate Marketing and Strategy
Kruger Products
"...we are more confident on our global expansion plans"
“Brand Igniter Inc. and their marketing products and methodologies were instrumental in bringing industry insight to help us strengthen the positioning of our brands and be more confident on our growth and global expansion plans.
Brand Igniter Inc. redefined how we look at our core product, Brand Power; enabling us to better define our target audience, hone our unique value proposition, and take this strategy to market with confidence it was aligned to the market need.
Working with our senior business leaders in both headquarters, and across the globe, we were guided through their methodology to review comprehensively our positioning and competitive opportunities. Firsthand customer input and feedback enabled a reappraisal of our brand’s potential and the design of new content strategies and growth plans.
Lauren Sally
Chief Client Officer
The Brand Power Company
Is your marketing team struggling with shallow analysis and weak strategies?
Start enhancing their skills in foundational strategy today. Here is how:
Sign up for one-time training sessions or opt for ongoing support in the fundamentals of strategy for marketers.
Get expert guidance from Peter Rodriguez and the BrandWay® OS to equip your marketing team with the fundamentals of strategy.
Sign up for topic-specific online training sessions or choose ongoing support in our private portal. Our operating system is designed to assist you as you work on projects, providing help when you need it most. While workshops are valuable, many people forget what they learn without practice. With our system, the concepts from our training become habits, ensuring you receive the support you need at the right moments.
Once enrolled, you will have direct online access to answers, insights, templates and advice to support your strategic analysis, thinking and recommendations.
Our System is simple.
Empower your team in 3 steps.
1. Review the Business
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Identify business problems
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Strategic analysis
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Find key issues to resolve
2. Write the Plan
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Brand Positioning
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3-year strategies
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Year-by-year tactics
3. Lead with the Plan
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C-level presentations
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Culture alignment
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Alignment for execution
Peter Rodriguez: Marketing Leader and Brand Strategist
Peter Rodriguez is an award-winning marketing executive and Chartered Marketer with over 30 years of experience in brand strategy and marketing for Fortune 500 companies. He has held senior roles at Pfizer, Nestlé, Johnson & Johnson, Smucker, and Kellogg.
Peter specializes in major brand relaunches, delivering significant value in both Canadian (80%) and global (20%) markets. He was Head of Marketing (CMO) for Warner Lambert’s largest confectionery unit in Mexico.
A CASSIES and Cannes award winner, he judges prestigious awards like the North American Effie Awards and CMA Awards.
As the CMO and Founder of Brand Igniter® Inc., Peter serves clients in Canada and worldwide, including Kruger Products, Mondelez International, BrandPower, Queen's Executive Education, Terra Beads and Kerecis Pharmaceuticals among others, to help them achieve profitable growth through strategic brand leadership.
He has developed frameworks such as Brand Igniter®, BrandWay®, and BrandRoots®, and hosts the BrandTips® for Decision-Makers podcast.
Peter holds an MBA recognized by the University of Toronto and is a Chartered Marketer from the Canadian Marketing Association.
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Some of the world’s great brands that Peter has run as a marketer
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Peter has relaunched and grown major brands in North America.
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