Some of our clients
We train your marketers to master the strategy fundamentals, so they can effectively drive growth.
Short on training time?
Our BrandWay® system empowers your team with ongoing support for informed decision-making.
Start now to enhance to ensure peak performance.
"...invaluable in enhancing our marketing team's skills..."
Vice-President Corporate Marketing and Strategy
Kruger Products
"...we are more confident on our global expansion plans"
Chief Client Officer
The Brand Power Company
Is your marketing team struggling with shallow analysis and weak strategies?
Start enhancing their skills in foundational strategy today. Here is how:
Sign up for one-time training sessions or opt for ongoing support in the fundamentals of strategy for marketers.
Get expert guidance from Peter Rodriguez and the BrandWay® OS to equip your marketing team with the fundamentals of strategy.
Sign up for topic-specific online training sessions or choose ongoing support in our private portal. Our operating system is designed to assist you as you work on projects, providing help when you need it most. While workshops are valuable, many people forget what they learn without practice. With our system, the concepts from our training become habits, ensuring you receive the support you need at the right moments.
Once enrolled, you will have direct online access to answers, insights, templates and advice to support your strategic analysis, thinking and recommendations.
Our System is simple.
Empower your team in 3 steps.
1. Review the Business
-
Identify business problems
-
Strategic analysis
-
Find key issues to resolve
2. Write the Plan
-
Brand Positioning
-
3-year strategies
-
Year-by-year tactics
3. Lead with the Plan
-
C-level presentations
-
Culture alignment
-
Alignment for execution
Peter Rodriguez: Marketing Leader and Brand Strategist
Peter Rodriguez is an award-winning marketing executive and Chartered Marketer with over 30 years of experience in brand strategy and marketing for Fortune 500 companies. He has held senior roles at Pfizer, Nestlé, Johnson & Johnson, Smucker, and Kellogg.
Peter specializes in major brand relaunches, delivering significant value in both Canadian (80%) and global (20%) markets. He was Head of Marketing (CMO) for Warner Lambert’s largest confectionery unit in Mexico.
A CASSIES and Cannes award winner, he judges prestigious awards like the North American Effie Awards and CMA Awards.
As the CMO and Founder of Brand Igniter® Inc., Peter serves clients in Canada and worldwide, including Kruger Products, Mondelez International, BrandPower, Queen's Executive Education, Terra Beads and Kerecis Pharmaceuticals among others, to help them achieve profitable growth through strategic brand leadership.
He has developed frameworks such as Brand Igniter®, BrandWay®, and BrandRoots®, and hosts the BrandTips® for Decision-Makers podcast.
Peter holds an MBA recognized by the University of Toronto and is a Chartered Marketer from the Canadian Marketing Association.
Get daily insights in our BrandTips® newsletter and podcast
In 4 minutes or less.
Some of the world’s great brands that Peter has run as a marketer
Fingerprints
Peter has relaunched and grown major brands in North America.
© Copyrights by Your Company. All Rights Reserved.
